Providing a fast, frictionless customer experi- ence is the goal of any organization hoping to acquire and keep customers. From opening
a new account, to increasing engagement and sales during the onboarding process, it is those rst moments of interaction between you and your customer that are the most critical – and can make or break the new relationship.
Now more than ever, digital transformation
is the way to meet consumer demands for anytime, anywhere engagement. And, you can’t talk about digital transformation without talking about mobile technology given the per- vasive nature of mobile in our daily lives.
Financial organizations who want to improve the customer experience need to look to the tech giants such as Google, Amazon, Face- book and Apple (GAFA) for the new standard for engagement.
The Digital Banking Report has conducted
a survey of nancial services organizations globally to determine how well institutions are able to engage with consumers through- out the entire customer journey using digital tools.
